MORE ABOUT JEREMY
I’ve never been very good at ignoring the part that doesn’t quite make sense.
If a handoff was getting missed, a process depended on somebody remembering it, or a customer was getting stuck, I wanted to know why.
Long before I had a title for this kind of work, that was already how I approached it.
That instinct followed me through restaurants, leadership, business ownership, and eventually Motivation Fitness.
And somewhere along the way, the thing I naturally did behind the scenes became the work I wanted to do.
WHERE THAT CAME FROM
I’ve been asking some version of “There has to be a better way” for a long time.
Restaurants, leadership, training, and business ownership taught me to pay attention to what happens when things get busy.
Who owns the next step? What gets missed? What only works because one person remembers to do it?
I wasn’t thinking about “systems.” I was usually just trying to make the work easier to follow, easier to repeat, and less likely to fall apart when things got hectic.
MOTIVATION FITNESS
Clients came for the coaching. Everything around it still had to work.
At Motivation Fitness, Monique and I had pretty different roles. She led the coaching and client-facing side of the business. I paid attention to everything around it that had to work.
A new client didn’t just need great coaching. They needed to know how to pay, where to go, what they had access to, what came next, and who to ask when something didn’t work.
When COVID closed the studio, more of the business had to move online. That made every weak handoff easier to see. A missed email, a bad link, a confusing login, or an unclear next step could change the whole experience.
That’s where a lot of how I think about business today was shaped. I learned to look past the tool and follow the experience from one step to the next.
WHAT I STARTED TO SEE
A lot of business owners are doing two jobs at once.
They’re doing the work people actually hire them for.
And they’re also trying to remember every follow-up, handoff, reminder, login, payment, next step, and loose end behind it.
At Motivation Fitness, Monique didn’t have to carry all of that by herself. I was there looking at the pieces around the work.
A lot of coaches and service-business owners don’t have that person.
That gap is a big part of why I do this work now.
HOW I WORK
I want to understand how the work actually moves.
Before I start changing things, I want to see what’s happening now.
Where does the next step depend on memory? Where does someone get stuck? What works on paper but gets messy in real life?
I ask questions before I recommend tools. I’d rather build something simple that gets used than something impressive that nobody wants to touch.
And yes, I probably like checklists more than I should.
If something in your business feels harder to manage than it should, let’s look at it together.
The Free Systems & Workflow Review is a 30-minute conversation about what’s happening now, where things may be getting stuck, and what deserves attention first.
© 2026 Jeremy Spoden. All rights reserved.